The weekly routine
A six-week routine to pre-sell, build and launch one small digital product, then a weekly rhythm to keep it selling.
Phase 1: the six-week test
The time estimates are our planning estimates for one small product (a template, checklist pack or short guide), not sourced figures. The free blueprint puts the first product at 20 to 40+ hours.
| Week | Focus | Tasks | Output |
|---|---|---|---|
| 1 | Problem | Talk to 10 people in your target group; collect the exact words they use for the problem (prompts 1–2) | Problem notes, 3 product ideas |
| 2 | Offer | Pick one idea; write a one-page offer; make a 1-page preview (prompts 3–5) | Offer page draft, preview |
| 3 | Pre-sell | Share the offer with the people you spoke to and one community you belong to; take pre-orders or written commitments | Pre-order count |
| 4 | Decide and build | If you hit your pre-sale point, build version 1. If not, change the offer once or stop | Version 1, or a decision |
| 5 | Build and polish | Finish, test with 2 buyers, fix what confuses them | Finished product |
| 6 | Launch | Publish the product page; email pre-buyers; post where your buyers are (prompts 9–11) | Live product, first sales |
Phase 2: the weekly rhythm (after launch)
| Day | Task | Rough time |
|---|---|---|
| Mon | Answer buyer emails; note questions for an FAQ or an update | 30 min |
| Tue | Make one useful free post or piece of content for your buyers (prompt 10) | 1.5 h |
| Wed | Share it in the places your buyers already are (no spamming) | 1 h |
| Thu | Improve the product page using buyer questions (prompt 12) | 1 h |
| Fri | Update the tracker; add one idea to your product list | 30 min |
That's about 4.5 hours a week, near the low end of the blueprint's 5 to 10 hours a week for marketing, support and improvement.
Checks before you take money
- The product page says who it's for, exactly what's in it, and what it doesn't include.
- Your refund wording doesn't say "no refunds". Australian Consumer Law guarantees can't be excluded (ACCC: https://www.accc.gov.au/business/problem-with-a-product-or-service-you-sold/repair-replace-refund-cancel).
- You own or have a licence for everything in the file (fonts, images, icons).
- If you email buyers or a list, you have consent, identify yourself, and include an unsubscribe (ACMA: https://www.acma.gov.au/avoid-sending-spam).
Tip: Pre-sell to people you've actually spoken to. A "would you buy this?" survey answer is much weaker evidence than a payment or a written commitment.