What real digital product sellers have published
What a few digital product sellers have published about their own prices and sales, and what usually sits behind those numbers.
The sources
None of these sellers is connected to Slizzy OS or endorses it. Each figure comes from something the seller published, or from their own product page.
Justin Welsh: a US$150 course
Source: Justin Welsh, LinkedIn post "How to price your first online course (for maximum impact and $)". https://www.linkedin.com/posts/justinwelsh_how-to-price-your-first-online-course-for-activity-7034873167420510208-9I_j
What he published: a course on using LinkedIn as a business tool, priced at US$150, with purchasing-power discounts of 20% to 60% by country. He reported 11,500 students and US$1.419M in revenue over 18 months.
His pricing reasoning, in short: keep it under US$300 so beginners can afford it, under US$200 so it's a "quasi-impulse" buy, and around US$150 so word of mouth and affiliates work.
Warning: In the same post he points readers to his newsletter, which he said had 80,000 readers at the time. A large existing audience is the main reason numbers like these are possible. Don't plan your first product around them.
Easlo: a US$79 Notion template
Source: the Gumroad product page for "Second Brain" by Easlo. https://easlo.gumroad.com/l/brain
What the page showed when we checked: a listed price of US$79, 7,071 sales, and a 4.9 rating from 269 ratings. The page also says the creator has 39 other products.
Warning: You can't multiply the sales count by the list price. Discounts, bundles and past prices may differ from today's list price, and Gumroad takes fees. It does show what a single, well-made template can do over time, for a seller with a catalogue and an audience.
Jennifer Chou: templates sold through a newsletter
Source: beehiiv case study "How Jennifer Chou Made $16,000+ in 4 Months with Her Newsletter" (written by beehiiv, a newsletter platform, about one of its customers). https://www.beehiiv.com/case-studies/vegan-tech-nomad
What it reports: Chou sold Notion templates as one-time digital products alongside a newsletter. The case study gives US$16,000+ in under 4 months across premium subscriptions, templates, ads and referrals, but no separate template figure. It began after one of her productivity videos went viral on Instagram.
The typical case
The free blueprint's sourced range points to third-party estimates that the median Gumroad seller makes about US$72 a month, and that fewer than 5% pass US$1,000 a month (https://insightraider.com/answers/how-much-money-can-you-make-on-gumroad). That's an outside estimate, not Gumroad's own figure, but it's a much better planning baseline than the examples above.
What the published examples have in common
- A clear, narrow buyer. LinkedIn users who want to grow; Notion users who want structure.
- Distribution before product. An audience, a newsletter or a viral post existed first.
- A price aimed at an impulse or near-impulse buy, from about US$49 to US$150.
- Several products over time, not a single launch.
What to take into your own test
- Pick a buyer you can reach this month without paid ads.
- Pre-sell before building (the routine shows how).
- Plan for the median, not the outliers.