Google Business Profile Management
Keep a local business's Google profile current: a clear description, weekly posts, fresh photos and replies to real reviews.
- Tool costs
- $0 - $50/mo
- Ongoing time
- 5-10 hours per week across a handful of locations.
- Difficulty
- Low
How it works, step by step
- Audit the profile (BrightLocal): Check the name, categories, hours, photos and reviews against the real shop. Flag anything that looks wrong.
- Rewrite the description (Claude): Write a plain description of what the business does, where, and for whom. No prices stuffed into the name.
- Make the week's posts (Canva): Design four posts from real offers or seasonal work the owner confirms.
- Draft review replies (ChatGPT): Reply to real reviews in the owner's voice. Never ask for a review in exchange for a discount.
- Send the month note (Notion): List what was posted, which reviews were answered, and what the owner still needs to confirm.
What this can become
Weekly posts, photo updates and review replies for one cafe, for $400 a month, after a one-time profile tidy-up.
Who it suits
Organised people who can write plainly and will not touch reviews they did not earn.
How to test it
Write four posts and two review replies for one real local business, using only their public profile, and ask if they will pay for a month.