All blueprints

AI UGC Ad Studio

Produce short, social-style video ads for brands with sharp scripts, AI presenters and fast editing, delivered in batches for testing.

Tool costs

$30 - $90/mo

Ongoing time

10-20 hours per week for scripting, production, revisions and pitching brands.

Difficulty

Medium

How it works, step by step

1. Research the product and hooks (ChatGPT): Study the product, its reviews and competitor ads to list the problems, objections and opening hooks worth testing.
2. Write the scripts (Claude): Write short scripts that open with a hook, show the product in use and end with one clear action, using only claims the brand has approved.
3. Produce the presenter clips (HeyGen): Record the scripts with an AI presenter, presented as a creator talking about the product rather than as a real customer.
4. Edit for social (CapCut): Cut the takes into vertical ads with captions, product shots and pacing that suits each platform.
5. Make variations (Canva): Create alternative hooks, thumbnails and end cards so the brand can test which version performs best.

What this can become

A monthly batch of 8 ad variations for a skincare brand, each with three different opening hooks, for $1,200.

Who it suits

People who enjoy writing punchy hooks, editing short video and testing what makes viewers stop scrolling.

How to test it

Pick one product category, make three spec ads for a brand that is already advertising, and pitch 15 brands a small paid test batch before upgrading tools.